The granddaughter of José Bastos, from Ceará who gives its name to one of the main avenues in Fortaleza, Ana Lúcia Bastos Mota, runs one of the main porcelain and ceramic industries in the country. With resilience, he went through difficult phases ahead of Cerbras, including financial issues.

Despite being aware that the company would go on very well without his presence, he is still responsible for the Presidency, which he considers more institutional than executive.

In addition to her, the three children, Ticiana, Felipe and Mariana, and granddaughter Isabel, follow the dream and the legacy father and grandmother, Tarcísio, who said goodbye to his wife in 1994, four years after creating his last, and most important company, Cerbras.

The businesswoman credits her children with her husband who is now gone. Her ethics, which she inherited from her parents, and the conscious spending passed on by her father's origins.

But the paths were not always pleasant. Taking on an industry when you weren't in the business. In fact, before joining the company with her husband, she worked at Ceara Telecommunications S/A (Teleceará) “Telebras system telephony operator in the State, before the privatization process in July 1998” . So there was no ease.

After six years without her husband, with debts and delayed employee salaries, Ana Lúcia thought about taking her own life. Luckily, she reconsidered and, on a professional trip to Italy, she brought with her the hope of better days that came after two years of much struggle.

Together with her children, who have always been by their mother's side at work, she started exporting in 2004 and has seen her production increase fivefold since its founding, manufacturing 650,000 m²/month of ceramics.

Check out the full report: https://mais.opovo.com.br/reportagens-especiais/projeto-legados/2022/11/28/cerbras-lideranca-feminina-no-gerenciamento-de-crises.html