Cerbras, a genuinely Ceará company that has been a reference in the ceramic tiles market for 34 years, has consolidated itself as the segment leader in the North-Northeast, with a 26% increase in production in the first half of this year.
According to Leonardo Vasconcelos, the factory's commercial director, this growth is due to high investments in technology and innovation. “We need to reinvent ourselves in the post-pandemic period and in 2021, we invested R$170 million in imported machinery, which enabled us to manufacture 'large format' porcelain tiles, which represent the most modern in terms of design. Today, we export to more than 30 countries, including the largest home center in the world”, highlights.
Cerbras is present throughout the North-Northeast, and also stands out for its socio-environmental responsibility actions. The company has been achieving significant numbers in reusing resources and disposing of waste for the production of new products, thus guaranteeing the circular economy.
The administrative and environmental vice president of Cerbras, Ticiana Mota, states that the company is the first in the sector to achieve the ESG-FIEC seal. “We are always looking for innovative solutions for waste management, in 2023, the factory made great progress in the final disposal of sediments from extraction, and is experiencing a growing increase in the percentage of reuse, with more than 70% of the waste destined for recycling, transformation or processing in industries.”, highlights.
Data from the latest sustainability report reveals that the company saved more than 89 thousand cubic meters (m³) of water in 2023, with the implementation of a water reuse system, which has five treatment stations. Currently, 33% of the water consumed in the manufacturing process is reused, representing an increase of 3% compared to last year.
“For us, sustainability is more than a slogan. Our commitment is to continuously reduce the environmental impacts of our operations, seeking a greener future for everyone” concludes Titian.
