An action created to bring people, creativity and product together gained special recognition. Cerbras' Children's Day initiative, inspired by the Bobbie Goods universe, was awarded the Marketing Strategy Matcon Award, granted by the Brazilian Marketing Foundation.

The project was born with the proposal to present our porcelain tiles in a different way. Instead of just talking about its attributes, we wanted to create an experience that allowed the public to interact with the product and learn, in practice, one of its characteristics: how easy it is to clean.

Porcelain tiles that turned into coloring canvases

To put the idea into practice, we brought illustrations inspired by the Bobbie Goods universe to large-format porcelain pieces. During the action, the coverings turned into true coloring canvases, allowing children and families to paint, create and interact with the product in a different way than its conventional use.

One of the moments of the action took place at Parque do Cocó, in Fortaleza, creating a light and relaxed experience for those passing by.

Participants also received magazines with illustrations developed by our internal team as a gift, accompanied by pen kits suitable for painting in the Bobbie Goods style. This way, the experience did not end with action and could continue at home.

From painting to cleaning demonstration

Behind all the fun there was also an important objective: to show in a simple and visual way how easy it is to clean porcelain tiles after painting.

After the pieces were colored, our team cleaned them in front of the public. The demo transformed a product attribute into something people could follow closely.

Instead of just saying that porcelain tiles are easy to clean, we show this happening in practice.

The proposal also reached our customers. Large format pieces were made available so that the experience could be reproduced at points of sale, expanding the reach of the initiative and creating new opportunities for interaction between consumers, products and the brand.

An experience that also helped when choosing the coating

Contact with the public opened up space to present another Cerbras tool: Simularch, our environment simulator.

Through it, participants were able to learn about a different way of choosing coverings, viewing Cerbras products applied in different spaces and better understanding how each option can behave according to the project and desired style.

Thus, the same action managed to bring together creativity, interaction, product demonstration and technology.

A recognition that celebrates teamwork

Receiving the Marketing Strategy Matcon Award is a source of great pride for all professionals involved in the creation and execution of the project.

Recognition reinforces a way of seeing marketing that goes beyond advertising. For us, it can also transform technical attributes into experiences, bring people closer to our products and create simpler and more interesting ways of presenting what we do.

We thank all the professionals, teams, clients and partners who were part of this initiative and the Brazilian Marketing Foundation for the recognition.

We continue to look for new ways to connect product, creativity and experience. 💚